'Adeffi Ltd,' the parent company of advertising-tech startup 'Sticker Driver,' has added a new dimension to Bangladesh's advertising industry and raised $200,000 in pre-seed funding.
With their desire to transform outdoor advertising in the nation, they have been successful in attracting investors from the Bangladesh Angels Network (BAN). Adeffi stands for "advertisement efficiency," and as the name implies, their entire team is focused on bringing efficiencies to the fragmented outdoor advertising market.
Adeffi (Sticker Driver), which got its start in a small garage, today works with well-known companies including ACI, Bombay Sweets, Square, Savlon, Domino's pizza, Digital Health, and Xiaomi, to mention a few. Adeffi currently operates in Dhaka, Chittagong, and Sylhet, three of Bangladesh's biggest cities, with intentions to expand nationwide.