Domino's Pizza Bangladesh Starts Their First On-Car Ad Campaign with Sticker Driver
On Tuesday, November 7th, Sticker Driver Limited launched their second official campaign featuring Domino’s Pizza Bangladesh.
Domino’s is a well-known multinational pizza restaurant chain founded in 1961. Their first restaurant in Bangladesh was launched in early 2019 and has gained a vast popularity leaving most other pizza chains in the country behind ever since.
With an attempt to spread the word even further, they have recently started an OOH campaign with the relatively new ad-tech start up, Sticker Driver Limited, a platform to advertise your brand on vehicles through vinyl wraps. It is only the company’s second campaign, the first one being launched in late October.
The company has claimed to be the first Digital Out of Home advertising platform in Bangladesh. “Imagine a situation where you are able to track the billboard and get to know about its performance. This is the theme Sticker Driver is working on,” says Binoy Barman, the CEO of Sticker Driver Limited.
Advertisers will be able to track their Out of Home (OOH) campaigns
with Technology. They will be able to track real-time position, route,
covered distance, real-time pictures, and generated impressions by the
wrapped vehicles. Time to give power back to the brand.
Sticker Driver Limited is currently looking forward to launching more campaigns with both large and small brands in Bangladesh as well as registering more cars as their ad publishers.
